 Store format choice and relationship quality in apparel retail: A study of young and early-middle aged shoppers in New Delhi regionGaurav Tripathi and Kartik Dave Journal of Retailing and Consumer Services, 2013, vol. 20, issue 5, 479-487 Abstract: Shopping format choice has been an interesting and important area of research in the academic literature from long time. However, research in this area is presently at a nascent stage in India. There are a very few studies which focus on store format choice in India which includes the works of Anand and Sinha (2009), Prasad and Aryasri (2008), Sinha and Banerjee (2004) and Tripathi and Sinha (2008). The present study compares three different retail formats (Discount stores, Exclusive stores and Multi-brand outlets) based on the shopper's perception of relationship quality (RQ) of these stores using multivariate techniques. For addressing, the objective of this study a sample of 313 shoppers is used. Results suggest that “conflict due to store†and “combined overall RQ due to the store and its employees†influence the store format choice. The RQ levels among the apparel store format are highly competitive. Keywords: Relationship quality; Store format choice; Apparel retailing; India (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:5:p:479-487 DOI: 10.1016/j.jretconser.2013.04.003 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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