Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States

Gentina, Élodie and Jean-Louis Chandon

Journal of Retailing and Consumer Services, 2013, vol. 20, issue 6, 609-616

Abstract: What causes adolescents to prefer to shop with friends rather than family? A study of 570 adolescents assesses the combined effects of the individuation and assimilation needs that underlie adolescent shopping behaviours across two cultures (France and the United States). Whereas assimilation is more important than individuation to explain the frequency of shopping with friends in France, individuation is more important in the United States. Insights into the motives that drive adolescents to shop with friends suggest some cues that retailers might use to attract this growing segment, more effectively and across cultures.

Keywords: Autonomy; Cross-cultural national behaviour; Interpersonal influence; Adolescent consumers (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698913000404
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:6:p:609-616

DOI: 10.1016/j.jretconser.2013.04.006

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().