Understanding perceived retail crowding: A critical review and research agenda

Ritu Mehta

Journal of Retailing and Consumer Services, 2013, vol. 20, issue 6, 642-649

Abstract: Perceived retail crowding is an important, but under-researched construct in marketing research. It has been found to influence a number of retail outcomes. However, the limited empirical studies in this area have not just produced seemingly contradictory results, but have also used different conceptualizations of the construct. This paper provides an explanation of the construct of perceived retail crowding and reviews the empirical studies in the area so as to integrate the knowledge that may help in understanding of consumer behavior in crowded retail settings. The paper also presents directions for future research and managerial implications.

Keywords: Perceived crowding; Store atmospherics; Empirical research; Emotions; Evaluations; Consumer behavior (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:20:y:2013:i:6:p:642-649

DOI: 10.1016/j.jretconser.2013.06.002

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