Demand pull and technology push perspective in technology-based innovations for the points of sale: The retailers evaluation

Eleonora Pantano and Milena Viassone

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 1, 43-47

Abstract: Despite the consumers' increasing demand of technology-based innovations for making stores more appealing and the huge availability of advanced technologies, there is still a lack of research on the retailers' and employees' points of views towards the introduction of these systems. In fact, an efficient innovation should take care of both the final users/consumers' and the retailers/employees' needs and expectations. Hence, the aim of this study is to advance our knowledge on retailers' pull of new technologies for improving their job in accordance with the most recent systems, as well as on the main characteristics of these innovations for defining a new integrative framework of analysis and development.

Keywords: Retailing; Innovation management; Technology management; Demand pull; Technology acceptance (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (33)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:1:p:43-47

DOI: 10.1016/j.jretconser.2013.06.007

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