Anatomy of shopping experience for malls in Mumbai: A confirmatory factor analysis approach

Harvinder Singh and Sanjeev Prashar

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 2, 220-228

Abstract: The city of Mumbai has not yet exhausted its potential in terms of availability of mall space. Yet shoppers of Mumbai seem to prefer high-street locations even if the product or format is operating from inside a shopping mall also. It means that shoppers look beyond the basic chore of shopping and experience plays a vital role. This study was undertaken to understand the composition of shopping experience so that mall developers and managers succeed in generating exciting among shoppers by orchestration of shopping experience using components as identified at the end of this research. It is based on empirical investigation of 400 respondents selected from four shopping malls in Mumbai. The study identifies ambience, convenience, marketing focus, safety & security and physical infrastructure as factors vital in defining shopping experience. Results were confirmed using confirmatory factor analysis.

Keywords: Shopping malls; Shopping experience; Mall management; Confirmatory factor analysis; Customer preference; Retail (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:2:p:220-228

DOI: 10.1016/j.jretconser.2013.08.002

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