Toward a conceptualization of the online shopping experience

Michaud Trevinal, Aurélia and Thomas Stenger

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 3, 314-326

Abstract: This research article explores the content of consumers′ experience when they shop online and proposes a first step in conceptualizing the ‘online shopping experience′ (OSE). First, we carried out an extended literature review and proposed an integrative conceptual framework. Then, we relied on a consumers discourse analysis with four focus groups with consumers who differ in terms of age, gender and online shopping experience.

Keywords: Shopping; Experience; Online; Consumption; Appropriation; Facebook (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (19)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:3:p:314-326

DOI: 10.1016/j.jretconser.2014.02.009

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