Quantifying barriers impeding the diffusion of supermarkets in China: The role of shopping habits

Masayoshi Maruyama and Lihui Wu

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 3, 383-393

Abstract: The present study contributes to the literature on supermarket diffusion by incorporating shopping habit factors, beyond socioeconomic factors and store characteristic factors, into a framework for predicting consumers' choice to shop in traditional versus modern retail formats. Further, this study aims to estimate the relative importance of these variables compared to other factors. Our results show that socioeconomic factors have minimal impact on consumer choice. Shopping habit factors have as great or even larger impact as market-relevant and product-relevant attributes, especially for fresh-food and cooked-food shopping.

Keywords: Supermarket diffusion; Traditional retail format; Modern retail format (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:3:p:383-393

DOI: 10.1016/j.jretconser.2013.11.002

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