How consumers as aesthetic subjects co-create the aesthetic experience of the retail environment

Krittinee Nuttavuthisit

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 4, 432-437

Abstract: The consumer aesthetic experience, diverse and complex, seems to depend on the individual׳s subjective perception. Studies have questioned if this experience can be conceptualized and explained through underlying patterns. Most studies have focused on the properties of aesthetic objects, explaining their influences on consumer responses, while ignoring consumers as aesthetic subjects. Based on the view that consumers seek pleasure out of even the most mundane objects in their everyday consumption, this study explains how consumers interact and formulate aesthetic experiences in the retail environment.

Keywords: Aesthetic experience; Aesthetic subject; Retail environment; Co-creative consumption (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:4:p:432-437

DOI: 10.1016/j.jretconser.2014.03.003

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