Interformat competition in the grocery retailing

Maria Grazia Cardinali and Silvia Bellini

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 4, 438-448

Abstract: In the last few years, we have seen significant changes in the Italian retail environment which suggest that the patterns of retailing competition are more complex than in the past. In order to expand their target market in a context of economic recession, retailers are implementing new strategies aimed to stimulate the switching between different store formats. As a result, store formats are getting similar and new "hybrid" formats are emerging.

Keywords: Interformat competition; Intraformat competition; Competitive convergence; Grocery; Retailing; Consumer perceptions (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:4:p:438-448

DOI: 10.1016/j.jretconser.2014.03.005

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