Should new online stores invest in social presence elements? The effect of social presence on initial trust formation

Andrzej Ogonowski, Andrew Montandon, Elsamari Botha and Mignon Reyneke

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 4, 482-491

Abstract: Online shopping has become increasingly popular in business development and the number of new online stores is ever increasing. Many of these online stores, however, fail. Research has indicated that one of the biggest reasons why these online stores fail is because of consumers׳ lack of trust. One solution that has been proposed is for online retailers to increase their level of social presence.

Keywords: Social presence; Online chat boxes; Online trust; Perceived usefulness; New online retailers (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (21)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:4:p:482-491

DOI: 10.1016/j.jretconser.2014.03.004

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