 Delineating retail conurbations: A rules-based algorithmic approachMatthew D. Pratt, Jim A. Wright, Samantha Cockings and Iain Sterland Journal of Retailing and Consumer Services, 2014, vol. 21, issue 5, 667-675 Abstract: Retail conurbations may be defined as market areas with high intra-market movement. A limited range of approaches has been used to delineate such retail conurbations. This paper evaluates a simplified version of an existing zone design method used to define labour market areas, the Travel-To-Work-Area algorithm (TTWA), for application in a retail context. Geocoded loyalty card spend data recorded by Boots UK Limited, a large health and beauty retailer, were used to develop retail conurbations (newly termed Travel-To-Store-Areas (TTSAs)) for several UK regions using this algorithm. The output TTSA boundaries displayed significantly greater intra-zone flows compared to existing retail conurbation delineation approaches. There is thus scope for researchers and analysts to broaden the zone design approaches used to develop retail conurbations. Keywords: Retail conurbations; Zone design; Travel-To-Work-Areas (TTWAs); Self-containment; Origin destination matrix (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:5:p:667-675 DOI: 10.1016/j.jretconser.2014.04.011 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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