With or without you: The positive and negative influence of retail companions

Phillip M. Hart and Rick Dale

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 5, 780-787

Abstract: This study evaluates whether the influence of shopping with a companion is consistent across retail contexts with service components or between genders. An experiment asked participants to recall and evaluate their most recent solo or joint restaurant or shopping experience. Results demonstrate that for restaurant experiences, there is a positive influence of others on individual time spent, money spent, satisfaction, and attitude toward the act. For shopping experiences, however, these effects were either strengthened or reversed dependent upon gender. For (males) females, joint shopping experiences are linked to (increased) decreased amount paid, attitude toward the act, and re-patronage intentions.

Keywords: Companion shopper; Purchase pal; Joint action (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (16)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698914000812
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:5:p:780-787

DOI: 10.1016/j.jretconser.2014.06.004

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().