The impact of “e-atmospherics†on physical stores

Ingrid Poncin and Mohamed Slim Ben Mimoun

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 5, 851-859

Abstract: Marketing literature abounds with discussions of the importance of environmental and atmospheric variables for determining the consumer shopping experience. Through a field a study conducted in a toy brand flagship store, this research studies the effects of using two technologies in a physical toy store (magic mirror with augmented reality, interactive game terminals) on holistic perceptions of store atmospherics, affective reactions, and perceived shopping values, which should have consequences for satisfaction and patronage intentions. These results offer an initial exploration of the effect of new technologies on shopping experiences in physical stores; they confirm that digital in-store technologies and generalized multichannel consumer behaviors reduce boundaries between classical in-store atmospherics and e-atmospherics.

Keywords: Atmospherics; e-Atmospherics; In-store technologies; Augmented reality; Shopping value (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:21:y:2014:i:5:p:851-859

DOI: 10.1016/j.jretconser.2014.02.013

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