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An empirical analysis of the factors raising the interest in new shopping destinations

Toshiyuki Yamamoto, Cheng Li and Takayuki Morikawa

Journal of Retailing and Consumer Services, 2014, vol. 21, issue 6, 950-957

Abstract: The relationship among the factors in the rising interest in new alternatives is empirically investigated in the context of shopping destination choice behavior. The hypothetical causal relationship is that the rising interest in new alternatives requires both active information search and considerable benefit, which is supported by the results of the mixture structural equation models using a data set containing revealed shopping behaviors and attitudes toward shopping destinations in the Tokyo metropolitan area: a lower level of satisfaction with the current choice set incites external information search for all subjects; however, the benefit of adding new alternatives affects the interest in new alternatives only in the group that engages in active information search.

Keywords: Choice set; Information search; Satisfaction; Benefit; Shopping destination; Mixture structural equation model (search for similar items in EconPapers)
Date: 2014
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Handle: RePEc:eee:joreco:v:21:y:2014:i:6:p:950-957