Explain the intention to use smartphones for mobile shopping
Sinda Agrebi and
Journal of Retailing and Consumer Services, 2015, vol. 22, issue C, 16-23
This research aims to propose an extended Technology Acceptance Model (TAM) that will provide better understanding of the acceptance of purchasing using smartphones. In fact, satisfaction toward the visit of the mobile Web site and the perceived enjoyment are added to the original model. A questionnaire was used to collect data from 400 French purchasers and non-purchasers. The structural model analysis has highlighted two differences between the two individualsâ€™ profiles. The first is the positive and significant impact of perceived enjoyment on the intention to use smartphones to make purchases, since it is only significant amongst the purchasers. The second difference concerns the impact of satisfaction on the intention to use smartphones for purchases, which is significant only among the purchasers. Managerial implications are further discussed.
Keywords: Technology Acceptance Model (TAM); Mobile purchasing; Satisfaction (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:22:y:2015:i:c:p:16-23
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