Pre- and post-purchase stage in impulse buying: The role of mood and satisfaction

Leyla Ozer and Beyza Gultekin

Journal of Retailing and Consumer Services, 2015, vol. 22, issue C, 71-76

Abstract: The objective of this study is to investigate the influence of impulse buying tendency and pre-purchase mood on impulse buying. The study further considers the effect of impulse buying on post-purchase mood. In this context, this research examines how pre-purchase mood affects post-purchase mood, with customer satisfaction as a mediating variable. The results reveal that consumer impulse buying tendency and pre-purchase mood encourage impulse buying positively. In addition, it is found that impulse buying has no influence on post-purchase mood. Moreover, satisfaction has a partial mediator role between pre-purchase mood and post-purchase mood.

Keywords: Mood; Satisfaction; Impulse buying tendency; Marketing; Impulse buying (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:22:y:2015:i:c:p:71-76

DOI: 10.1016/j.jretconser.2014.10.004

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