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U.S. online shopping: Facts, fiction, hopes and dreams

Don E. Schultz and Martin P. Block

Journal of Retailing and Consumer Services, 2015, vol. 23, issue C, 99-106

Abstract: Much online shopping research has been viewed from the seller׳s side, i.e., volume, timing and the like. This paper looks at online shopping/buying from the buyer׳s view. Based on 285,000+ individual responses from an online U.S. panel, the questionnaires, gathered between 2006 and 2013, form the analytical base. Findings include an increase in online shopping volume among a declining customer base. Consumer reported details such as leading online retailers (, online product preferences, comparisons of online and fixed location research and buying scenarios, buying influences and the like are discussed. Managerial implications and suggestions for future research are included.

Keywords: Online shopping; Shopper cards; Brand preference (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1016/j.jretconser.2014.10.010

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