Effects of loyalty program rewards on store loyalty

Lars Meyer-Waarden

Journal of Retailing and Consumer Services, 2015, vol. 24, issue C, 22-32

Abstract: This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility.

Keywords: Loyalty program; Reward timing; Reward tangibility; Reward compatibility; Loyalty; Conjoint analysis (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:24:y:2015:i:c:p:22-32

DOI: 10.1016/j.jretconser.2015.01.001

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