Effects of loyalty program rewards on store loyalty
Journal of Retailing and Consumer Services, 2015, vol. 24, issue C, 22-32
This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's image, and tangibility.
Keywords: Loyalty program; Reward timing; Reward tangibility; Reward compatibility; Loyalty; Conjoint analysis (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:24:y:2015:i:c:p:22-32
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