EconPapers    
Economics at your fingertips  
 

The role of design in the future of digital channels: Conceptual insights and future research directions

Karla Straker, Cara Wrigley and Michael Rosemann

Journal of Retailing and Consumer Services, 2015, vol. 26, issue C, 133-140

Abstract: In the past channel literature has looked to other disciplines in developing and refining their theories, models and methods in order to evolve the field. This paper traces such history and highlights the substantial changes caused by the digital age. In light of this, the inclusion of design theory into future channel management is presented to overcome existing concerns.

Keywords: Channel innovation; Digital channel; Strategy; Customer emotion (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698915000703
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:26:y:2015:i:c:p:133-140

DOI: 10.1016/j.jretconser.2015.06.004

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2025-03-19
Handle: RePEc:eee:joreco:v:26:y:2015:i:c:p:133-140