Engaging consumer through the storefront: Evidences from integrating interactive technologies

Eleonora Pantano

Journal of Retailing and Consumer Services, 2016, vol. 28, issue C, 149-154

Abstract: Although previous studies identified the importance of storefront windows on consumer's entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies.

Keywords: Store window design; Retailing; Entry-decision; Consumer behaviour; Technology management; Innovation management; Pervasive retailing (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:28:y:2016:i:c:p:149-154

DOI: 10.1016/j.jretconser.2015.09.007

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