The sound of silence: Why music in supermarkets is just a distraction

Niki Hynes and Struan Manson

Journal of Retailing and Consumer Services, 2016, vol. 28, issue C, 171-178

Abstract: Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour.

Keywords: Music; Supermarket; Consumer. Aleatory; Renao; Mood (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:28:y:2016:i:c:p:171-178

DOI: 10.1016/j.jretconser.2015.10.001

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