 Transformative service research and service dominant logic: Quo Vaditis?Volker G. Kuppelwieser and Finsterwalder, Jörg Journal of Retailing and Consumer Services, 2016, vol. 28, issue C, 91-98 Abstract: This paper takes a closer look at the emerging topic of transformative service research (TSR) and compares its facets with the more established concept of the service-dominant logic (SDL). The paper thus contributes to both theory development and practical application. This work highlights the conceptual parallels in the two approaches, for example, their holistic approach, their systems thinking, addressing entities or actors within such system(s), inclusion of the wider environment, and their focus on the co-creative and interactive nature of well-being generation and value co-creation. The paper also reveals some differences, for example TSR’s focus on eudaimonic and hedonic well-being outcomes vs. SDL’s value co-creation. The paper concludes that both perspectives have merits, but could benefit from being used integratively. By comparing the areas of theory focus, practical application, value co-creation and co-destruction, intentionality, well-being and value concepts, and TSR and SDL’s “logic†, the paper provides suggestions for future research. Keywords: Transformative service research (TSR); Service-dominant logic (SDL) (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:28:y:2016:i:c:p:91-98 DOI: 10.1016/j.jretconser.2015.08.011 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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