EconPapers    
Economics at your fingertips  
 

Financial advisory services meetings and their impact on saving behavior – A difference-in-difference analysis

Cecilia Hermansson and Han-Suck Song

Journal of Retailing and Consumer Services, 2016, vol. 30, issue C, 131-139

Abstract: Earlier research points to negative effects on the risk-weighted return from using financial advisors; moreover, with the incentives given to advisors they seem to increase account turnover as well as the saving volumes directed to mutual funds. In this study, the effects on saving behavior are analyzed and defined as the number of financial products held in stock and the saving volumes transferred monthly to mutual funds. Measuring the near-in-time average effects from one financial advisory meeting on Swedish bank customers, financial products increased by about 2 percent, while funds channeled to mutual funds increased by 22 percent, compared with a control group in which the bank customers had had advisory meetings in the past, but not in the treatment period. This study concludes that the largest effects on saving behavior are observed for the young customers and, in particular, those with low wealth, and for the customers who provide the lowest profitability to the bank. Nevertheless, to conclude that financial advisory meetings are not profitable for the bank is not a proposed managerial implication, rather, the usefulness of an analysis of the time and the actions needed to move customers up into higher profitability is suggested.

Keywords: Financial advisory services; Saving behavior; Difference-in-difference regression (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698916300248
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:30:y:2016:i:c:p:131-139

DOI: 10.1016/j.jretconser.2016.01.017

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

 
Page updated 2024-04-08
Handle: RePEc:eee:joreco:v:30:y:2016:i:c:p:131-139