Do time constraint and emergency purchase situation exert same influence on shopping? A study under haptic touch influence

Abhishek,

Journal of Retailing and Consumer Services, 2016, vol. 30, issue C, 242-251

Abstract: Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a short time. This study makes an attempt to eliminate the confusion by studying the impact of two situation variables on product evaluation and purchase intention under the influence of haptic touch. Two studies conducted to test the hypotheses show that while emergency purchase situation has a significant impact under no-touch influence, the same can not be said for time constraint situation.

Keywords: Task definition; Time constraint; Haptic touch (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698915300345
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:30:y:2016:i:c:p:242-251

DOI: 10.1016/j.jretconser.2016.02.003

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().