Self-expressiveness in shopping

M. Joseph Sirgy, Dong-Jin Lee, Grace B. Yu, Eda Gurel-Atay, John Tidwell and Ahmet Ekici

Journal of Retailing and Consumer Services, 2016, vol. 30, issue C, 292-299

Abstract: Some people experience self-expressiveness in shopping. Self-expressiveness in shopping is defined as the degree to which consumers they think shopping activity is an important part of their self-concept. This paper reports on the testing of a model dealing with antecedents and consequences of self-expressiveness in shopping. Based on eudaimonistic identity theory, we hypothesized that feeling of self-expressiveness in shopping is influenced by consumers' flow experiences in shopping activities, self-realization potential through shopping, and effort expended through shopping. We also hypothesize that self-expressiveness in shopping increases overall life satisfaction, mediated by perceived impact of shopping on life satisfaction. The model was tested using a panel of 5440 shoppers. The results provide good support for the model. Managerial implications are discussed in addition to avenues for future research.

Keywords: Self-expressiveness in shopping; Perceived impact of shopping on overall life satisfaction; Life satisfaction (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:30:y:2016:i:c:p:292-299

DOI: 10.1016/j.jretconser.2016.02.008

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