The maximizing consumer wants even more choices: How consumers cope with the marketplace of overchoice

Banwari Mittal

Journal of Retailing and Consumer Services, 2016, vol. 31, issue C, 361-370

Keywords: Maximizers; Choice overload; Coping strategy; Consumer decisions; Product proliferation (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:31:y:2016:i:c:p:361-370

DOI: 10.1016/j.jretconser.2016.05.003

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