Effect of the fitting room environment on older clothing shoppers

Kyungnam Seo and Ann Marie Fiore

Journal of Retailing and Consumer Services, 2016, vol. 32, issue C, 15-22

Abstract: Given the age-related physical challenges and social needs of older consumers, a randomized field experiment with 72 females aged 65+ was conducted using fitting room areas of two stores that varied in levels of Universal Design features and service. Based on ANCOVA, the fitting room area accommodation level had a significant effect on physical environment and social environment psychic costs and shopping satisfaction. Multiple regression confirmed the interaction effect of competence level and accommodation level on psychic costs and that psychic costs affected shopping satisfaction. Satisfaction influenced patronage intentions. The importance of the fitting room area should not be underestimated.

Keywords: Older consumers; fitting room; shopping (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698916302090
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:32:y:2016:i:c:p:15-22

DOI: 10.1016/j.jretconser.2016.05.011

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().