The role of religious leaders on digital piracy attitude and intention

Riza Casidy, Ian Phau and Michael Lwin

Journal of Retailing and Consumer Services, 2016, vol. 32, issue C, 244-252

Abstract: This study examines the role of religious leaders and individual's religiousness in affecting attitude towards digital piracy and behavior intention. The data analysis of 400 usable responses from a religious organisations provided several significant relationships. Attitude towards digital piracy and subjective norms has a negative relationship with digital piracy intention. There are also significant differences between highly religious and less religious respondents in terms of their attitude towards digital piracy, motivation to comply with their religious leaders, and intention to engage in digital piracy behavior.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:32:y:2016:i:c:p:244-252

DOI: 10.1016/j.jretconser.2016.04.006

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