 Factors affecting donations in U.S. retail stores: A conceptual frameworkSelen Savas Journal of Retailing and Consumer Services, 2016, vol. 33, issue C, 178-185 Abstract: The purpose of this study is to identify the factors that influence consumer donations in U.S. retail stores. The study provides a conceptual framework of factors derived from the cause-related marketing, consumer behavior and psychology literatures. These factors are categorized as consumer-related factors, retailer-related factors and context-related factors. Consumer-related factors include consumer-retailer identification, consumer-cause affinity, impure altruism, civic engagement and post-purchase cognitive dissonance. Retailer-related factors consist of retailer-cause fit, retailer's commitment to the cause, retailer image as being altruistic, and retailer credibility. Context-related factors include time pressure, social pressure, shopping amount, and perceived savings during the shopping trip. This conceptual framework serves as a foundation for future empirical studies. Keywords: Cause-related marketing; Retail consumer behavior; Donations in retail stores; Retailers; Nonprofit (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:33:y:2016:i:c:p:178-185 DOI: 10.1016/j.jretconser.2016.08.016 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
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