Identifying the determinants of online retail patronage: A perceived-risk perspective

Arezoo Davari, Pramod Iyer and Md Rokonuzzaman

Journal of Retailing and Consumer Services, 2016, vol. 33, issue C, 186-193

Abstract: The literature has examined the determinants of retail patronage from various perspectives, however, its online counterpart has received less attention. This study adapts a perceived-risk perspective to identify the antecedents of online retailers’ service quality and subsequent online patronage behavior. In addition, the contextual role of security concerns is also examined. Data were collected from online shoppers, and PLS-SEM was used for analysis. The results indicate that product quality, price transparency, and website convenience are positively associated with service quality. In addition, security concerns negatively moderate the relationship between service quality and online retail patronage. Implications for research and managers are discussed.

Keywords: Online retail patronage; Service quality; Security concerns; Perceived risk (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:33:y:2016:i:c:p:186-193

DOI: 10.1016/j.jretconser.2016.08.009

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