Demand for cinema and diverging tastes of critics and audiences

Erik Wallentin

Journal of Retailing and Consumer Services, 2016, vol. 33, issue C, 72-81

Abstract: Cinema is an experience good and consumers will use reviews by professional critics to reduce the inherent uncertainty of consumption. Two aspects of demand for cinema is analyzed; the demand of critics and the demand of the audience. Estimations are done in two steps on a set of Swedish data covering cinema ticket sales and review scores. I conclude that there is a great deal of discrepancy between which characteristics the audience favor and which ones professional critics value. On average it is however concluded that there is a positive relationship between review scores and ticket sales. Due to data limitations one cannot conclude whether this is a case of predication or influence.

Keywords: Cinema; Movies; Consumer demand; Reviews; Critics (search for similar items in EconPapers)
JEL-codes: D12 D81 L11 L82 (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:33:y:2016:i:c:p:72-81

DOI: 10.1016/j.jretconser.2016.08.002

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