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How important is the strategic order of product attribute presentation in the non-life insurance market?

Dominique-Ferreira, Sérgio

Journal of Retailing and Consumer Services, 2017, vol. 34, issue C, 138-144

Abstract: Sales management plays an important role in firms' profit. Its main goal is to determine the best time to present insurance customers with prices, insurers, bundling strategies, and the intermediary's recommendation.

Keywords: Effects of the order of attribute presentation; Customer services management; Sales management; Bundling strategy; Insurance sector (search for similar items in EconPapers)
Date: 2017
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DOI: 10.1016/j.jretconser.2016.09.013

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