Extending the resource-based view: Effects of strategic orientation toward community on small business performance

Jeffrey M. Campbell and Joohyung Park

Journal of Retailing and Consumer Services, 2017, vol. 34, issue C, 302-308

Abstract: The current study explores factors relating to self-interest, corporate social responsibility, and a resource-based strategy to help predict small business performance across a number of domains including retailing and service-based industries. Combining the resource-based view and instrumental stakeholder approach, we suggest that resources such as social capital, entrepreneurial orientation, and intellectual capital along with strategic management of community as a stakeholder contribute to small business performance. Results from a national survey of small businesses supported the importance of both the resource-based view and the instrumental stakeholder approach to overall performance.

Keywords: Resource-based view; Strategic orientation; Community; Small business; Instrumental stakeholder approach (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (16)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:34:y:2017:i:c:p:302-308

DOI: 10.1016/j.jretconser.2016.01.013

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