A structural equation model of impulse buying behaviour in grocery retailing

Silvia Bellini, Maria Grazia Cardinali and Benedetta Grandi

Journal of Retailing and Consumer Services, 2017, vol. 36, issue C, 164-171

Abstract: Environmental changes, specifically the economic crisis and the growing penetration of digital technologies, have produced significant changes in shopping habits designed to create new paradigms for impulse buying behaviour. A new scenario seems to be opening up where customers enter the store much more prepared than in the past searching for products they had planned to buy. The purpose of this paper is to explore the determinants of impulse buying in a context of more planning and preparation for shopping.

Keywords: Impulse buying; Unplanned buying; Shopping behaviour; Grocery retailing; Pre-shopping activities (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (30)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:36:y:2017:i:c:p:164-171

DOI: 10.1016/j.jretconser.2017.02.001

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