Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience

Raed Algharabat, Ali Abdallah Alalwan, Nripendra P. Rana and Yogesh K. Dwivedi

Journal of Retailing and Consumer Services, 2017, vol. 36, issue C, 203-217

Abstract: This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online retailer website, which presents a variety of 3D laptops that allows users to control the content and form of the 3D flashes. We measured 3D-quality based on a multi-dimensional construct. In other words, we define and operationalize 3D-quality based on information quality, system quality, authenticity, and enjoyment (second-order). We employed a non-student sample (n=410) to collect the data. We find that 3D-quality determines perceptions of attitude toward presented product and attitude toward website, which in turn influence users’ satisfaction. Furthermore, we find that virtual product experience moderates the relationships between attitude toward presented product, attitude toward website and users’ satisfaction. Our study provides important implications for e-tailers.

Keywords: 3D virtual product experience; 3D-quality; Attitude toward product; Attitude toward website; Satisfaction; Jordan (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (33)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:36:y:2017:i:c:p:203-217

DOI: 10.1016/j.jretconser.2017.02.007

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