Store within a store: Matched versus mismatched image perceptions

Abhijit Banerjee and Tanya Drollinger

Journal of Retailing and Consumer Services, 2017, vol. 36, issue C, 53-61

Date: 2017
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Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:36:y:2017:i:c:p:53-61

DOI: 10.1016/j.jretconser.2017.01.002

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