 Generic drugs in times of economic crisis: Are there changes in consumer purchase intention?Vinicius Lins Ferreira, Pereira da Veiga, Cássia Rita, Claudineia Kudlawicz-Franco, Priscila Scalercio, Yohanna Ramires, Roberto Pontarolo, Denise Maria W. Carvalho and Claudimar Pereira da Veiga Journal of Retailing and Consumer Services, 2017, vol. 37, issue C, 1-7 Abstract: This research aims to investigate the moderating role of an economic crisis in the consumer purchase intention toward generic drugs (GDs), and it uses a quantitative questionnaire survey to collect data through face-to-face interviews and robust statistical analyses. The results reinforce the idea that price is a fundamental element in building pharmaceutical product value. In situations of limited resources, the cost savings from generic drugs represent a strong appeal to consumers' experience of GDs and closes the perceived quality gap between the brand name and the generic products. This research highlights two main contributions, and its findings provides managerial and political implications. Keywords: Purchase intention; Shopping attitude; Perceived quality, Past experience, Brazilian drug consumers (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:37:y:2017:i:c:p:1-7 DOI: 10.1016/j.jretconser.2017.02.008 Access Statistics for this article Journal of Retailing and Consumer Services is currently edited by Harry Timmermans More articles in Journal of Retailing and Consumer Services from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.