A commentary on “conceptualising and measuring consumer-based brand–retailer–channel equityâ€: A review and response

Londoño, Juan Carlos, Jonathan Elms and Keri Davies
Authors registered in the RePEc Author Service: Juan Carlos Londoño

Journal of Retailing and Consumer Services, 2017, vol. 37, issue C, 31-32

Date: 2017
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:37:y:2017:i:c:p:31-32

DOI: 10.1016/j.jretconser.2017.02.013

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