Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context

Mencarelli, Rémi and Cindy Lombart

Journal of Retailing and Consumer Services, 2017, vol. 38, issue C, 12-21

Abstract: Recent academic studies have reexamined the link between satisfaction and loyalty by introducing actual loyalty behavior. Results of these rare studies are still inconclusive and point out the weakness of the link between satisfaction and behavioral loyalty. This work extends these previous studies by investigating the links between perceived value, satisfaction, attitudinal loyalty and behavorial loyalty. It highlights that perceived value is a better predictor of attitudinal loyalty and behavorial loyalty (number of visits and total sales) than satisfaction. Individual moderating influences are also discussed.

Keywords: Perceived value; Satisfaction; Attitudinal loyalty; Behavioral loyalty; Actual repurchasing behavior (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:38:y:2017:i:c:p:12-21

DOI: 10.1016/j.jretconser.2017.04.008

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