Consumer showrooming: Value co-destruction
Kate L. Daunt and
Lloyd C. Harris
Journal of Retailing and Consumer Services, 2017, vol. 38, issue C, 166-176
This research employs value co-destruction as a theoretical lens to investigate the antecedents of consumer showrooming behavior. Drawing on relevant literature, a research model specifying showrooming dynamics from the consumer's perspective is conceptualized and empirically tested.
Keywords: Consumer; Showrooming; Freeriding; Research shopper; Multi-channel shopping; Co-destruction (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:38:y:2017:i:c:p:166-176
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