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Consumer showrooming: Value co-destruction

Kate L. Daunt and Lloyd C. Harris

Journal of Retailing and Consumer Services, 2017, vol. 38, issue C, 166-176

Abstract: This research employs value co-destruction as a theoretical lens to investigate the antecedents of consumer showrooming behavior. Drawing on relevant literature, a research model specifying showrooming dynamics from the consumer's perspective is conceptualized and empirically tested.

Keywords: Consumer; Showrooming; Freeriding; Research shopper; Multi-channel shopping; Co-destruction (search for similar items in EconPapers)
Date: 2017
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Handle: RePEc:eee:joreco:v:38:y:2017:i:c:p:166-176