Economics at your fingertips  

Disruptions versus more disruptions: How the Amazon dash button is altering consumer buying patterns

Maya F. Farah and Zahy B. Ramadan

Journal of Retailing and Consumer Services, 2017, vol. 39, issue C, 54-61

Abstract: Technology, particularly Self-Service Technology (SST), has reshaped the way an individual interacts with a certain brand or retailer. In 2015, Amazon, known for its progressive usage of technology, launched the Dash Button, allowing customers to remotely reorder products by the mere press of a button. This study aims at understanding the implications of such a tech disruption on the consumer journey from the customer, the retailer and the brand perspectives. In order to investigate the usage of the button and its impact on the overall consumer journey, an Internet survey was devised and completed by 630 U.S. prime users of the Amazon Dash Button. Using structural equation modeling, the findings show that the perceived value of the button positively affects the feeling towards the retailer, hereby Amazon, as well as the level of the shopper's impulsiveness. The findings also show that consumer spending self-control affects negatively the impulsiveness in using the Dash button.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

Page updated 2018-08-04
Handle: RePEc:eee:joreco:v:39:y:2017:i:c:p:54-61