Immersion and emotional reactions to the ambiance of a multiservice space: The role of perceived congruence between odor and brand image

Karim Errajaa, Legohérel, Patrick and Daucé, Bruno

Journal of Retailing and Consumer Services, 2018, vol. 40, issue C, 100-108

Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698916306427
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:40:y:2018:i:c:p:100-108

DOI: 10.1016/j.jretconser.2017.08.016

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().