Governance capabilities and relationship performance in international franchising

Nabil Ghantous, Shobha S. Das and Fabienne Chameroy

Journal of Retailing and Consumer Services, 2018, vol. 40, issue C, 19-30

Abstract: This paper investigates governance capabilities driving relationship performance of international franchisors. We collected data from internationalized French franchisors with a mixed-methods design. Interviews from Study 1 (N = 28) complemented previous literature and led to the proposed integrative model of governance capabilities. Questionnaire data from Study 2 (N = 94) was used to test the model with PLS-SEM. We find that two international communication capabilities, intercultural communication and communication adaptation, enhance performance directly, and indirectly through their impact on knowhow transfer, monitoring, and contract adaptation capabilities. The number of countries where the franchisor is present is negatively related to contract and communication adaptation.

Keywords: International franchising; Governance; Capabilities; Communication; Adaptation; Relationship performance (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698917302047
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:40:y:2018:i:c:p:19-30

DOI: 10.1016/j.jretconser.2017.08.022

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Catherine Liu ().