EconPapers    
Economics at your fingertips  
 

Fashion brands on retail websites: Customer performance expectancy and e-word-of-mouth

Sandra M.C. Loureiro, Luisa Cavallero and Francisco Javier Miranda

Journal of Retailing and Consumer Services, 2018, vol. 41, issue C, 131-141

Abstract: The current study explores the drivers and outcomes of performance expectancy for fashion brand websites and estimates two alternative models to explain the drivers of word-of-mouth. The study also aims to test the mediator effect of trust on the relationship between customer satisfaction and word-of-mouth. The study builds on data collection from consumers selected through mall intercept convenience sampling (in Lisbon city center). Researchers gave consumers tablets which they used to answer the online survey. The final sample consisted of 312 participants. The findings of this research may generate a flow process in which the quality of the information and technology of the fashion website, together with the past experience of the fashion consumer, influence the performance expectancy and this, in turn, contributes to them recommending the fashion brand and the website through online posts and reviews.

Keywords: Performance expectancy; Website Content Quality; Technology Quality; Information quality; Social influence; Interaction experience; Past experience; Trust; Satisfaction; Word-of-mouth (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0969698917303521
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:41:y:2018:i:c:p:131-141

Access Statistics for this article

Journal of Retailing and Consumer Services is currently edited by Harry Timmermans

More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2018-05-05
Handle: RePEc:eee:joreco:v:41:y:2018:i:c:p:131-141