Impact of culture, behavior and gender on green purchase intention

Naman Sreen, Shankar Purbey and Pradip Sadarangani

Journal of Retailing and Consumer Services, 2018, vol. 41, issue C, 177-189

Abstract: Green purchase can have an impact on organization bottom line. It also helps to build a positive public image, brand, and goodwill in the marketplace. The purchasing intention for the green products varies across culture, gender and individual behavior of a person.

Keywords: Green Purchase Intention; Theory of Planned Behavior(TPB); Long-Term Orientation (LTO); Collectivism; Man-nature orientation (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (126)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:41:y:2018:i:c:p:177-189

DOI: 10.1016/j.jretconser.2017.12.002

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