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From “foodies†to “cherry-pickersâ€: A clustered-based segmentation of specialty food retail customers

Cristina Calvo-Porral and Lévy-Mangin, Jean-Pierre

Journal of Retailing and Consumer Services, 2018, vol. 43, issue C, 278-284

Abstract: With the emergence of the specialty stores in the last decades, we address the following question: “What are the main characteristics of specialty food retail customer segments?†. Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in “standalone rationals†, “foodies†, “cherry pickers†and “indulgencers†; being the “foodies†the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.

Keywords: Specialty stores; Customer; Cluster analysis; Segmentation (search for similar items in EconPapers)
Date: 2018
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