From â€œfoodiesâ€ to â€œcherry-pickersâ€: A clustered-based segmentation of specialty food retail customers
Cristina Calvo-Porral and
Journal of Retailing and Consumer Services, 2018, vol. 43, issue C, 278-284
With the emergence of the specialty stores in the last decades, we address the following question: â€œWhat are the main characteristics of specialty food retail customer segments?â€ . Data from a sample of 597 consumers residing in the US was analyzed through two-step cluster analysis. Results suggest that specialty food customers could be segmented in â€œstandalone rationalsâ€ , â€œfoodiesâ€ , â€œcherry pickersâ€ and â€œindulgencersâ€ ; being the â€œfoodiesâ€ the most attractive segment since they are strongly involved with specialty food products. Therefore, specialty food retail customers cannot be seen as a homogenous group and retailers could manage specialty food stores as four different retail settings.
Keywords: Specialty stores; Customer; Cluster analysis; Segmentation (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
Full text for ScienceDirect subscribers only
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:43:y:2018:i:c:p:278-284
Access Statistics for this article
Journal of Retailing and Consumer Services is currently edited by Harry Timmermans
More articles in Journal of Retailing and Consumer Services from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().