To what extent luxury retailing can be smart?

Eleonora Pantano, Rosanna Passavanti, Constantinos-Vasilios Priporas and Saverino Verteramo

Journal of Retailing and Consumer Services, 2018, vol. 43, issue C, 94-100

Abstract: The aim of this paper is to explore how luxury brands use new technologies in the context of smart retailing. Building on qualitative data from multiple cases from the luxury industry, our analysis reveals that this sector is conscious of the benefits of using smart technologies as marketing tools, while the effective use of these innovative systems is still limited. However, studies on innovation forces affecting the retail industry are still limited in luxury sectors. The study provides an empirical contribution to the emerging topic of smart retailing with an emphasis on the luxury sector through its in-depth investigation of the usage of smart technologies by the firms studied.

Keywords: Smart retailing; Luxury retail; Innovation management; Technology management (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (14)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:43:y:2018:i:c:p:94-100

DOI: 10.1016/j.jretconser.2018.03.012

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