The flagship stores as sustainability communication channels for luxury fashion retailers

Elisa Arrigo

Journal of Retailing and Consumer Services, 2018, vol. 44, issue C, 170-177

Abstract: Sustainability issues have arisen also in luxury retailing; the paper aims at investigating the role played by flagship stores in expressing the sustainability commitment of luxury fashion brands and at defining the key features of in-store sustainability communications. Through a qualitative research design, a conceptual framework has been proposed on how flagship stores should be designed and managed to display a commitment towards sustainable development. Findings identified for the first time the distinctive aspects of sustainability communications delivered within and through flagship stores, and revealed that such in-store communications can support luxury fashion retailers in making stakeholders aware of their sustainability commitment.

Keywords: Flagship store; Sustainable retailing; Luxury fashion brands; Luxury sustainability; In-store communication (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (17)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:44:y:2018:i:c:p:170-177

DOI: 10.1016/j.jretconser.2018.06.011

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