Tests of in-store experience and socially embedded measures as predictors of retail store loyalty

Sungjoon Yoon and Ji Eun Park

Journal of Retailing and Consumer Services, 2018, vol. 45, issue C, 111-119

Abstract: Drawing on the current literature which primarily viewed store loyalty as an outcome of personal assessment of store-specific factors (i.e., store brand image, store satisfaction, etc.), this study seeks to broaden the theoretical focus by incorporating variables that measure customers’ social embeddedness such as social networks and cultural orientation.

Keywords: In-store experience; Store loyalty; Social network; Individualism; Positive word-of-mouth (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:45:y:2018:i:c:p:111-119

DOI: 10.1016/j.jretconser.2018.08.010

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