Influences of ‘appscape’ on mobile app adoption and m-loyalty

Deepak S. Kumar, Keyoor Purani and Shyam A. Viswanathan

Journal of Retailing and Consumer Services, 2018, vol. 45, issue C, 132-141

Abstract: Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and integrating it into the Technology Acceptance Model, thereby linking visual aesthetics of mobile apps to m-loyalty. The responses (n = 308) are collected using field experiments using four existing apps as stimuli. Results of PLS structural equation modelling reveal positive linkages between holistic visual aesthetic dimensions and outcomes of m-loyalty. Theoretical and managerial implications are discussed.

Keywords: Visual aesthetics; Appscapes; m-loyalty; Kaplan's information processing model; m-commerce (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:45:y:2018:i:c:p:132-141

DOI: 10.1016/j.jretconser.2018.08.012

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